Lopez dances to Tiger Beat

LopezJennifer Lopez is embracing Tiger Beat to earn her stripes within the digital arena.The "The American Idol ShowInch judge's shingle, Nuyorican Prods., is going beyond TV and film the very first time to partner using the classic magazine brand with an original online series. "Tiger Beat Entertainment" will bow the coming year on America online and it is lately relaunched teen-specific hub, Cambio."Tiger" is really a entertainment newsmagazine for tweens which will concentrate on youthful-skewing celebs and much more using the wholesome tone visitors have started to expect in the Tiger Beat brand because the sixties."Jennifer and that i desired to create something for children that would not be salacious," stated Simon Fields, who runs Nuyorican with Lopez. "Digital is definitely an exciting new area with fantastic possibilities for the best property."Believe Entertainment Group will function as studio behind "Tiger," financing the project in addition to dealing with America online on distribution and ad sales. The NY-based firm has generated up a history of getting top talent towards the digital space, including Lebron, Seth MacFarlane as well as an approaching project with DJ Tiesto, known as "Within the Booth."Serta Goodman, co-founding father of Believe, hopes to leverage the combined brand strength of Lopez and Tiger Beat, which is constantly on the operate like a pinup-populated magazine underneath the charge of Laufer Media, a household business brought by Scott Laufer, the boy from the brand's creator."You want to take a few of the sensibility they have established within the space and go to some digital platform," stated Goodman, who runs Believe with co-founder Bill Masterson.America online lately relaunched Cambio like a place to go for youthful Internet customers with approaching programming in route from Mark Burnett Prods. and Warner Bros. Digital Distribution.The development will turn to leverage Lopez's robust online following, which totals over 9 millions fans between Twitter and facebook alone.Lopez will require an energetic role in developing "Tiger," that could extend for an periodic role on the watch's screen although not as host. She and Fields have lots more projects brewing including an ABC drama with "Ugly Betty" executive producer Silvio Horta as well as an unscripted music-competition "Q'Viva."Lopez and Nuyorican Prods. are repped by UTA and Hirsch Wallerstein. Contact Andrew Wallenstein at andrew.wallenstein@variety.com